As summer rolls on, we continue to make great strides in spreading the message of livable streets across the Upper West Side. And as we talk to the residents and businesses that are the lifeblood of the neighborhood, we hear one thing over and over again: “Do something about the delivery cyclists.”

Tackling this issue head-on is the goal of T.A.’s Working Cyclist Campaign, which is designed to educate both the workers and the companies that employ them. Using this approach, which targets business as a unit rather than chastising individual riders, has yielded excellent results in neighborhoods around NYC.

We believe that this campaign has great potential to address the ongoing conflict between UWS residents and the delivery cyclists who work in the neighborhood. But in order to be effective, it’s important to get the message out, which is where you come in.

We need dedicated, outgoing, and friendly individuals who are willing to do outreach to working cyclists and their employers around the UWS. In the past, we’ve organized small groups of volunteers who are able to conduct outreach in pairs. Typical tasks would include restaurant visits, distribution of signage, including T.A.’s new safe cycling bicycle hangtags and, when appropriate, conversations with management and workers about the rules of the road. If you are willing to help address this pressing issue, please contact me at peter@transalt.org or 646.873.6020.